When a customer is looking to buy web hosting services the first thing that a hosting company will asked is, “Would you like a dedicated or shared server?” Next follow-up question is, “Do you want managed services?” Many business owners take the chance and veto the managed services. They see it as an unwanted fee, and reply with, “I can just deal with that problem if it happens.”
As a business owner it scares me to hear another business owner say they will wait until the problem arise. It is extremely important to protect any customer information including contact info and billing info. If you are selling a product it is your responsibility to make sure that a customer’s information does not fall into the wrong hands. It amazes at how many people fly by the seat of their pants with the approach of a managed server and form the attitude, ‘I’ll cross that bridge when it comes’. I had a customer that refused to buy a managed server with his hosting company and he received a phone call from a prospecting company who was looking to buy a product. He is the leading seller of a product ranging from $5,000 to $7,000. He calls me in a panic as the prospect informed him that his website had a message on the home page that stated, “Your site is now hacked and we now have your customer and billing information.” Yikes, no wonder he was calling me in a panic, he refused to buy the managed services and now wanted to know if he purchased the services now if he can make it all go away. He not only lost hours of his time due to having to rebuild and secure his website, he lost the respect and potential sale from the prospect and who knows how many people visited his site while that message was up.
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